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Where the NSW visitor economy
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Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030

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Insights

Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.

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Travel to NSW

Total overnight - year ending March 2025

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VISITORS42.9 million
NIGHTS219.4 million
EXPENDITURE$44.2 billion

Newsroom

The latest visitor economy news, events and findings.

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Media release

NSW Government locks in ambitious plan to grow visitor economy

NSW Government locks in ambitious plan to grow visitor economy
Media release

Brett Sheehy AO appointed Vivid Sydney Festival Director

Brett Sheehy AO appointed Vivid Sydney Festival Director
Media release

Agritourism boom provides fertile ground for regional visitor economy growth

Agritourism boom provides fertile ground for regional visitor economy growth

NSW Visitor Economy Strategy 2035

The NSW Government has launched a bold new roadmap to turbocharge the state’s visitor economy.

Learn more

Business support

Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.

View resources here
Feel NSW expo set up

NSW First

The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.

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Marketing

Destination NSW uses marketing initiatives to drive awareness and consideration of NSW as a premier visitor and major events destination.

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Grants & funding

Find a Destination NSW initiative, grant or funding program to help support your visitor economy business, project or community.

Events

We support and participate in a range of events to promote NSW as a premier travel and business event destination.

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Consumer events

Vivid Sydney

Vivid Sydney
Consumer events

SXSW Sydney 2025

SXSW Sydney 2025

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Helpful resources from
Destination NSW

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.